Community
FIGHT FOR KINDNESS


The global Fight for Kindness open call for entries returns for its 4th edition, to promote the power of kindness through typography. This non-profit initiative unites emerging and established talent who believe in the transformative power of creativity to drive social change.
Designers can participate by submitting typographic posters. Entries with the strongest messages and execution will be featured on our social media channels, in the online gallery and included in the Fight for Kindness Annual publication. Selected posters will be showcased in international multi-city digital & physical exhibitions, in the weeks leading to the World Kindness Day celebrated on 13th November. This year we are also opening up the call to writers who would like to submit articles for publication in the 2025 Annual.

HOW TO PARTICIPATE
Eligibility
Who Can
Participate?
The entire creative community is invited to contribute with typographic messages or articles on the themes related to respect, inclusivity, love, tolerance environmental protection, integrity, and human responsibility.
Submissions
To participate, designers need to submit an artwork that contains an inspirational message for a more empathic, inclusive and kind world. Writers can also participate by submitting an original article on related themes.
Objective
Fight for kindness is a project designed to spread kindness in an unexpected and powerful way. Selected entries will be featured online and in the Annual publication. A curated selection will be showcased in global exhibitions.
THE BRIEF

Designers need to submit a poster artwork that contains a typographic headline/message to inspire social change. Writers can submit original articles related to these themes that establish the importance of Kindness in the community.
> The artworks or articles need to embody values like kindness, peace, empathy, love, respect, tolerance, altruism or equality.
> Poster submissions must use the templates provided, in 2 different proportions. In case of more than one submission (upto 3) you will need to fill in the submission form for each new subject.
> Please read the complete brief and guidelines before submitting.
> Deadline to submit is 31st May 2025.
Let's fight for kindness together and make it more alive than ever!

THE PROJECT


Fight for Kindness is a non-profit project open to the entire creative community in partnership with Zetafonts, ADCE, Typeroom, Type Directors Club, Slanted, OFFF, Posterheroes and other notable organizations. The 2024 edition received more than 500 submissions from 350+ designers globally. Since the first edition in 2022, exhibitions have been held in multiple cities in Italy, France, Spain, Bulgaria, Hungary, Uk, Egypt, Indonesia, US and more. This project celebrates World Kindness Day, by unifying the global creative community.
The project provides that the most impactful and meaningful submissions will be:
> Shared on our social media channels and featured in the online Poster Gallery
> Included in the annual Fight for Kindness publication (print + free download)
> A curated selection of these posters will be showcased in global multi-city digital & physical exhibitions
FEATURED POSTERS
GLOBAL EXHIBITIONS
CAMPAIGN PARTNERS









More Partners to be announced soon!